Our Mission

We will support you with the commitment you expect from every member of your team. Our mission is simple. Customer service takes precedence in every aspect of our business.


Why We’re the Best

Our model is often copied but never successfully completely executed on by our competitors.

  • Best of breed products from adidas, Under Armour, New Balance, Champion, and our own Champion’s Choice brand
  • All decoration is performed in house by our professional team including embroidery, screening and uniform numbering.
  • Quality and performance commitment – We deliver exactly what you want, when you want. You should never be the quality control agent for your vendor!
  • Price certainty – Your discount from retail prices is guaranteed through the duration of our agreement
  • Institutional buying power – The more our partner institutions aggregate their annual purchases with Champion’s Choice, the more they receive in promotional stipend
  • Brand and identity protection and uniformity across your athletic department
  • Gender equity – At a Champion’s Choice institution, you won’t find female athletes wearing down-sized men’s gear; adidas products suit the unique fit and performance requirements of male and female athletes
  • Love of community – Our commitment to make sports a vehicle for fostering well-being is shown by our support of leading charitable organizations such as Boston Strong

Our Story

Champion’s Choice entered the team sports arena in 1999 with a mission: To deliver New England’s institutional and recreational sports teams the best uniform and athletic equipment brands with the best quality and service in the field.


  • Founded in 1999
  • Modest Beginnings
  • Became the largest volume team provider in New England for adidas, Reebok, and Champion in 2007
  • Became adidas Three-Stripe Dealer in 2009 (the highest team dealer designation)
  • Became the largest adidas team dealer nationally in 2011
  • Opened new office, warehouse and manufacturing facility in May 2011
  • Partnered with 3STEP Sports, LLC in 2020.

Our Focus

We partner with over 90 educational institutions in New England. We only work with organizations we have agreements with. This allows us to focus our attention on providing the ultimate customer service experience to our partners.

With a predictable, manageable base of clients, we are able to strategically plan to ensure delivery and client satisfaction. Our partners range from four Division II NE-10 institutions, to many Division III schools including MIT with 33 Varsity sports, to six ISL schools as well as many other prep schools, to Catholic high schools, and some select public schools