Our Story

Champion’s Choice entered the team sports arena in 1999 with a mission: To deliver New England’s institutional and recreational sports teams the best uniform and athletic equipment brands with the best quality and service in the field. Today, our customer roster boasts many of New England’s most prestigious colleges and prep schools – including Bates, Bowdoin, Holy Cross, Norwich University, BB&N, Rivers and Kimball Union Academy.

There’s a reason why organizations rely on Champion’s Choice for high-quality team uniforms, footwear and practice gear more than any other supplier. Quite simply, it’s our people. No other team uniform and sports gear provider has the experience, the professionalism and love of sports that drives us to go above and beyond to keep you focused on the game.

Our Team

Steve Crampton is the president and founder of Champion’s Choice. His past management skills with a multi-million dollar company aided in the growth of Champion’s Choice from a hobby into the leading team dealer in New England within a few short years. Steve’s early identification of the need to focus on service has been a major factor in the success of Champion's Choice. Steve also has coaching experience in both softball and football.

Dan Hughes is the General Manager and has a background in high tech senior sales management along with a longtime personal involvement in coaching multiple sports culminating with both of his sons playing Division I College Baseball. He brings a unique business perspective to the team outfitting industry that allows Champion’s Choice to excel above the competition.

Kristie Crampton has been with Champion’s Choice for five years. A background in coaching, a degree in marketing, as well as a high attention to detail combine to provide top level service.

Bill McAllister has been with Champion's Choice for three years. His previous experience as a youth coach and athlete allows him to understand the value of time when trying to balance coaching duties with outfitting needs. Bill’s friendly approach to building longstanding relationships allows for a comfortable outfitting process.

Kathy Karlsson’s extensive coaching background, including Division 1, 2, & 3 NCAA women’s basketball, provides knowledge that allows for an unparalleled behind-the-scene approach to outfitting. Her experience as both a coach and player allows for extensive product knowledge and an understanding of the needs of female athletes.

Paul Dunfey provides sales support to Champion’s Choice. His past experience in operations with a Fortune 500 company is evident in his consistent level of service and ability to communicate effectively between vendors, customers and sales staff.

Jim Gillis has a lengthy background as a coach, athletic director, school committee member, and board member of various state sport organizations. His experience on both sides of the purchasing process allows him the ability to assist customers in maximizing budget elasticity and making the best purchasing decisions for their organization.

Tiffany Harder brings her experience on the soccer field and in the industry to Champion’s Choice.  Tiffany adds her positive, upbeat attitude and knowledge to support the high standard of service for which Champion’s Choice is known.